According to the textbook, the benefit surplus received by a consumer or consumers in a market is called a consumer surplus. When I went shopping for my laptop, I went with an apple macbook pro. The end price was $1,200. So this was the maximum price I was willing to pay for a laptop because it had all of the essentials I needed for it. Other options included and HP, which was more expensive and had the same benefits. In the end, the maximum price that a person is willing to pay for a unit (my laptop) depends on the opportunity cost of the consumptions alternatives.
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